Pret A Manger

Subscription Marketing Program

Target

Current Pret customers and coffee lovers.

Mission/History

Distributed treats and marketing materials in front of target Pret stores in New York City, Philadelphia, and DC, explaining the Pret Perks rewards and monthly coffee subscription programs.

Work Scope

On behalf of the program, OTA:

• Developed and managed the budget

• Hired and trained brand ambassadors

• Acted as liaison between Pret Corporate and store managers

• Developed and executed strategic consumer promotions

Results

• Distributed 1,000 treats and 5,500 fliers at 12 Pret locations throughout a  3-week timeframe with teams of 2 brand ambassadors per store.