SuperBook Sports

Street Team Acquisition Program

Target

21+ sports lovers

Mission/History

To activate an experienced team of BAs to introduce the SuperBook app and encourage downloads at select locations in NJ including the PATH station and local bars where SuperBook partnered with the local radio sports station, WFAN, to create exciting events.

Work Scope

On behalf of the program, OTA:

• Developed and managed the budget

• Hired and trained brand ambassadors

• Acted as liaison between SuperBook Corporate and third party venues

• Developed and executed strategic consumer promotions

Results

• To date, engaged with 4800 + fans and achieved 200+ downloads.