Ascend Cannabis

Subscription Marketing Program

Target

21+ potential cannabis users in select areas including NASCAR races, bars, entertainment venues, sports stadiums and Ascend stores in MA, MI, and MO.

Mission/History

Distribute marketing materials with a QR code for new customers to download the app and purchase product, incentivizing them to register for the rewards program by offering special promotions.

Work Scope

On behalf of the program, OTA:

• Developed and managed the budget

• Hired and trained brand ambassadors

• Acted as liaison between Ascend and third party vendues

• Developed and executed strategic consumer promotions

Results

• To date, activated 25 times and distributed 7,000 fliers.