Caesars Sportsbook

Sportsbook Activation Program

Target

NFL fans in stadiums throughout the US including: NY, MI, IN, MD, and LA.

Mission/History

Engaged with 21+ fans to introduce the Caesars Sportsbook app, explain the special introductory promotion, and encourage registrations, deposits, and bets.

Work Scope

On behalf of the program, OTA:

• Developed and managed the budget

• Hired and trained brand ambassadors

• Coordinated booth shipping and handling arrangements, as well as travel itineraries

• Acted as liaison between Caesars Corporate and third party marketing venues

• Developed and executed strategic consumer promotions

Results

• Acquired 500+ new user