DraftKings
Fantasy Activation Program
Target
Fans attending established professional sporting games.
Mission/History
Activated at select, established sports partnerships to increase the DraftKings ("DK") user base and reinforce the brand. Partnerships included: Golden State Warriors, Pittsburgh Steelers, Philadelphia Flyers, Oakland Raiders, Kansas City Chiefs, Minnesota Timberwolves, and others.
Work Scope
On behalf of the program, OTA:
Developed and managed the budget
Hired and trained subscription sales representatives and brand ambassadors
Coordinated booth shipping and handling arrangements, as well as travel itineraries
Acted as liaison between DK Corporate and third party marketing venues
Developed and executed strategic consumer promotions
Results
Acquired 7,800+ new users in the 2015-16 sports season
Attended 40+ games across the NFL, NBA, and NHL
Hired and trained 30+ Sales Representatives
DraftKings
Sportsbook Activation Program
Target
Sports fans 21+.
Mission/History
Register new customers at select sports bars and consumer events in licensed states including New Jersey, Pennsylvania, Indiana, and West Virginia.
Work Scope
On behalf of the program, OTA:
Developed and managed program budget
Negotiated with local sports bars and scheduled weekly activations
Researched and booked relevant events
Staffed activations with sales ambassadors
Coordinated the production and distribution of all promotional materials
Acted as the liaison between DK Corporate and bars/events
Developed and executed strategic consumer offers
Acquired and managed necessary technology to register new users
Provided weekly feedback reports
Results
Activated at 10 - 15 sports bars per market on weekends during the 2019 NFL season (including playoffs and Super Bowl), plus 20 events during the same time period
Acquired 8,000+ new users and collected 3,200+ deposits
Hired and trained 70+ sales ambassadors