It's time to get physical
with your customers.
Virtual is convenient, but nothing replaces real.
At OTA we create face-to-face engagements that enhance brand awareness, establish customer loyalty, and sell products.
Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results and increasing sales for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN. Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T, Procter & Gamble, Cadillac, Madison Square Garden, and Target.
Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Two of Patty’s biggest accomplishments derive from the publishing arena where she launched the events subscription sales programs for both The Boston Globe and The New York Times. Currently OTA is the exclusive service vendor for NYT and to date has sold more than 300,000 subscriptions on the newspaper’s behalf. This past Fall OTA conducted the global launch of the newly branded International New York Times and is establishing local operations in England, Australia, and Canada.
I have been married for 15 years and have 3 children. I love country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making my kids laugh, playing tennis, getting a good manicure, walking my dog (the one and only Brando!), and all the sights and sounds of New York City!
"Your dream is a reality waiting for you to materialize." —Horatius
Kim is an experienced senior executive specializing in program and project management at the strategic and operational levels with a strong track record in developing, driving, and managing business processes. Kim has planned and executed integrated marketing programs for Fortune 500 companies, with the ability to simultaneously manage client, partner and vendor relationships. She’s a demonstrated achiever with expertise in leading cross-functional teams in the consistent execution of on time, on budget and on strategy programs. Specializing in, Integrated marketing, interactive marketing, site builds and interface design, direct marketing, print, branding and identity, event/tradeshow management.
Kim oversees the operational functions of OTA, working with senior management on future business and strategic planning. Focusing on improving current business processes and culture, enhancing project management practices and identifying new revenue opportunities.
I’ve been married for 13 years and have 3 children. I love to read (articles on business, social media, and education), coach gymnastics, watch my kids’ participate in sports, go out with my girlfriends, perform karaoke. My favorite song is “Boys of Summer” by Don Henley.
“Saying hello doesn’t have an ROI. It’s about building relationships.” —Gary Vaynerchuk
I am resourceful—if I am unsure of how to do something, I figure it out! I'm an obsessive planner -- always organizing activities for the next day, weekend, or vacation. I like to surround myself with fun-loving people who make me laugh.
I joined OTA over 5 years ago as Marketing Assistant. Since that time, I’ve not stopped growing and learning! Today I manage The International New York Times global marketing program, act as liaison between NYT Corporate and OTA, write proposals for new business opportunities, and oversee financial reporting.
I love fashion and expressing myself through style, craft cocktails, collecting bar accessories, downloading music the second it's released (I still burn CDs!), running, and visiting new restaurants.
Enjoy the power and beauty of your youth. —Baz Luhrmann
I like to see live music and be around good people. I love a fun night out, but equally enjoy a low-key night in my pjs on the couch with a glass of wine. I like to spend time with my family, usually watching The Voice.
I joined OTA over 3 years ago and have enjoyed the opportunities to work with a variety of clients including The New York Times, Wall Street Journal, and more recently The Tennessean. I’m always busy hiring sales representatives, maintaining and developing relationships with venues and sports franchises, and developing forecasts and tracking results.
Last year I had a big creative role in the Pooch-A-Palooza festival. I tapped into my creative talents to develop the website and Facebook page. I continue to maintain the Pooch Facebook page and often post about topics from “how to safely trim a dog’s nails” to tips on picking the perfect breed based on lifestyle. Check it out and celebrate man’s best friend!
When I was in high school, I had pink hair, love to cook, participate in CrossFit, and strive to be healthy.
You have to be willing to get happy about nothing. Happiness can't come from another person or things; we need to learn to be happy just being. We need to be happy with ourselves and the rest will follow. —Andy Warhol
Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.
Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.
Create the “big idea” that will drive your brand’s engagement and bring it to life.
Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.
Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.
Design program metrics to measure and report results of each brand engagement.
Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.
Source, price, and produce branded items for promotional use including apparel and other consumer goods.