It's time to get physical
with your customers.

Virtual is convenient, but nothing replaces real.
At OTA we create face-to-face engagements that enhance brand awareness, establish customer loyalty, and sell products.

See What We Can Do For You

We take events personally.


events attended





These milestones say a lot about our success. For 10 years we have been creating brand experiences and event activations. We know where brands need to go to meet their target prospects, how to engage them when they get there, and what measurable results can be realized when the right connections are made. And the best part is that we don’t just market your products, we sell them too.

One plus one equals three.

Our goal is to help elevate your brand’s exposure by adding value that you wouldn’t otherwise be able to create on your own. We leverage our partnerships with select venues, events, retail storefronts, and media companies across the country to give your brand access to a larger, more diverse customer base.

Meet our team.

Our people make the difference—passionate, smart, committed, and always working hard to
deliver the best service for our clients.


Contact Patty

Patty Sins

Founder and President

About me

Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results and increasing sales for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN.  Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with  NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T,  Procter & Gamble, Cadillac, Madison Square Garden, and Target.

My role at OTA

Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Two of Patty’s biggest accomplishments derive from the publishing arena where she launched the events subscription sales programs for both The Boston Globe and The New York Times. Currently OTA is the exclusive service vendor for NYT and to date has sold more than 300,000 subscriptions on the newspaper’s behalf. This past Fall OTA conducted the global launch of the newly branded International New York Times and is establishing local operations in England, Australia, and Canada.

Fun facts

I have been married for 15 years and have 3 children. I love country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making my kids laugh, playing tennis, getting a good manicure, walking my dog (the one and only Brando!),  and all the sights and sounds of New York City!

Favorite quote

"Your dream is a reality waiting for you to materialize."  —Horatius

Contact Kim

Kim Costello

Vice President, Operations

About me

Kim is an experienced senior executive specializing in program and project management at the strategic and operational levels with a strong track record in developing, driving, and managing business processes. Kim has planned and executed integrated marketing programs for Fortune 500 companies, with the ability to simultaneously manage client, partner and vendor relationships.  She’s a demonstrated achiever with expertise in leading cross-functional teams in the consistent execution of on time, on budget and on strategy programs. Specializing in, Integrated marketing, interactive marketing, site builds and interface design, direct marketing, print, branding and identity, event/tradeshow management.

My role at OTA

Kim oversees the operational functions of OTA, working with senior management on future business and strategic planning. Focusing on improving current business processes and culture, enhancing project management practices and identifying new revenue opportunities.

Fun facts

I’ve been married for 13 years and have 3 children. I love to read (articles on business, social media, and education), coach gymnastics, watch my kids’ participate in sports, go out with my girlfriends, perform karaoke. My favorite song is “Boys of Summer” by Don Henley.

Quote to live by

“Saying hello doesn’t have an ROI. It’s about building relationships.”  —Gary Vaynerchuk

Contact Alycia

Alycia Rovner

Vice President, Marketing

About me

I am resourceful—if I am unsure of how to do something, I figure it out!  I'm an obsessive planner -- always organizing activities for the next day, weekend, or vacation. I like to surround myself with fun-loving people who make me laugh.

My role at OTA

I joined OTA over 5 years ago as Marketing Assistant. Since that time, I’ve not stopped growing and learning! Today I manage The International New York Times global marketing program, act as liaison between NYT Corporate and OTA, write proposals for new business opportunities, and oversee financial reporting.

Fun facts

I love fashion and expressing myself through style, craft cocktails, collecting bar accessories, downloading music the second it's released (I still burn CDs!), running, and visiting new restaurants.

Quote to live by

Enjoy the power and beauty of your youth.  —Baz Luhrmann

Contact Jessie

Jessie Morris

Senior Marketing Manager

About me

I like to see live music and be around good people. I love a fun night out, but equally enjoy a low-key night in my pjs on the couch with a glass of wine. I like to spend time with my family, usually watching The Voice.

My role at OTA

I joined OTA over 3 years ago and have enjoyed the opportunities to work with a variety of clients including The New York Times, Wall Street Journal, and more recently The Tennessean. I’m always busy hiring sales representatives, maintaining and developing relationships with venues and sports franchises, and developing forecasts and tracking results.


Last year I had a big creative role in the Pooch-A-Palooza festival. I tapped into my creative talents to develop the website and Facebook page. I continue to maintain the Pooch Facebook page and often post about topics from “how to safely trim a dog’s nails” to tips on picking the perfect breed based on lifestyle. Check it out and celebrate man’s best friend!

Fun facts

When I was in high school, I had pink hair, love to cook, participate in CrossFit, and strive to be healthy.

Quote to live by

You have to be willing to get happy about nothing. Happiness can't come from another person or things; we need to learn to be happy just being. We need to be happy with ourselves and the rest will follow.  —Andy Warhol



Motivational Therapist

Find your future on our Avenue.

Don't see a job for you below? Have no fear. If you're energetic, positive, and ready to contribute fresh ideas then we want to hear from you!

Brand Ambassador

Job Description

Seeking professional, outgoing individuals who are technologically savvy to assist sales representatives at consumer and trade shows.

Job Requirements

  • Must be at least 18 years old and have transportation. $15/hour
  • Prior events experience a plus but not required.

Meet our clients.

We have been fortunate to work with some of the most well-known, highly respected consumer brands.

Get ready to elevate your brand!

With experience across the full range of event marketing capabilities, OTA will help build and execute the most effective platform for your brand. And there's no heavy lifting—so don’t worry if you lack the resources or time to manage—we handle everything so it's hassle-free.

Program Strategy and Management

Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.

Event Research and Booking

Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.

Concept Development and Design

Create the “big idea” that will drive your brand’s engagement and bring it to life.

Direct Sales and Staffing

Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.

Production and Logistics

Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.

Result Analytics

Design program metrics to measure and report results of each brand engagement.

Event Production

Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.

Promotional Products Sourcing

Source, price, and produce branded items for promotional use including apparel and other consumer goods.

We'd love to hear from you.

OFFICE 781.890.2661
FAX 781.890.2799
391 Totten Pond Rd
Suite 304
Waltham, MA 02451