It's time to get physical
with your customers.
Through event and experiential marketing, OTA connects brands to customers.
Our agency creates face-to-face engagements that build brand awareness, establish customer loyalty, and increase sales.
Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN. Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T, Procter & Gamble, Cadillac, Madison Square Garden, and Target.
Patty love country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making her kids laugh, playing tennis, getting a good pedicure, walking her dog (the one and only Brando!), experiencing the sights and sounds of New York City, and giving back as much and as often as possible.
"Your dream is a reality waiting for you to materialize." —Horatius
Alycia is a sales and marketing expert who has been connecting people and products through events for more than a decade. As Vice President, Marketing for OTA, she draws on her experience to create customized event marketing programs for her clients. She's developed a deep understanding of how to create and execute engaging promotions that naturally attract consumers to brands. Her innovative and unparallel ability to harness the power of events to increase ROI has played a key role in her success.
Alycia loves to run daily, experiment with craft cocktails, visit new cities, and lounge on the beach. You can usually find her zipping around Boston in her yellow car with her 4 lb. Chihuahua, Taco.
"The world is too dangerous for anything but truth, and too small for anything but love." —William Sloane Coffin
Jessie is a creative, innovative, events expert. She's recognized as a team player with effective organization skills that ensure experiential campaigns run according to plan. In adition to her marketing skills, Jessie uses her creative talents to design booth layouts, promotional materials, and other crucial event creatives. Jessie earned a bachelor's degree in Marketing from Fitchburg State College.
When Jessie was in high school, she had pink hair. She loves to cook and calls herself "The Grill Master". She is a CrossFitter and strives to be healthy. She loves fun nights out on the town, but equally enjoys a low-key evening in her pjs on the couch with a glass of wine.
"You have to be willing to get happy about nothing."—Andy Warhol
Emmery is an action-oriented Marketing Manager with a proven track record of creating and executing highly successful experiential marketing initiatives. She's well-versed in the process of hiring and training project personnel and is highly regarded by her colleagues as a "go-getter". She graduated from Syracuse University (Go Orange!) with a dual degree in Music Buisness and Television, Radio and Film.
Emmery is obsessed with the Oscars and every year makes a point to see every film that is nominated for a major award before the telecast. She is never happier then when she is on the couch with a good glass of wine and her family watching BBC shows. She has a piano named Natashya who is her lifelong best friend. Together they play a lot of Chopin.
"All we have to decide is what to do with the time that is given to us." —J.R.R. Tolkien
Michelle has more than 20 years of financial research and writing experience. She has initiated, managed, and delivered strategic research on high-profile research studies in support of public relations and marketing initiatives. She has provided research and consulting services for The National Alliance for Grieving Children, Cogent Research, and MFS Investment Management. She has also held several senior research roles at Fidelity Investments where she served as the primary point of contact for Research & Analysis projects supporting senior executives, company spokespersons and marketing communications professionals. Michelle holds a BA degree in Economics from Duke University and an MBA degree with a concentration in Marketing and Finance from Boston College.
Michelle has been married for 20 years and has two children. She enjoys spending time with friends and family, going to the beach, and getting lost in a good book. She loves to run and is training for a half marathon in October. Her favorite vacation spot is Bermuda.
"Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain."
Margaret is a top-performing administrative professional with more than 30 years of experience. She excels in uncovering targeted events for client programs and is extremely well-versed in sponsorship negotiation. She graduated from Lafayette College and has worked in sales and customer service departments in the industrial, medical, and marketing fields.
Margaret's life outside of work primarily revolves around her family. Both of her sons play lacrosse so you'll usually find her watching a lacrosse game on the weekend! She also enjoys taking photos, most of which are of her children!
"Challenges are what make life interesting and overcoming them is what makes life meaningful." —Joshua J. Marine
Kathy recently returned to the workforce after spending 13 years as a stay-at-home mom. In her former life, she worked in Sports Publicity at three different Ivy League schools and was the Executive Director of the Women’s Bar Association of Massachusetts. In addition to managing busy schedules for her three children, she has served as the Director of Membership for the American Hockey Coaches of America since 1996. A graduate of the Harvard Graduate School of Education, she also devoted many hours to education issues in her hometown of Gloucester.
Kathy enjoys all kinds of sports and plays ice hockey and golf whenever she has the time. She has coached soccer and hockey for more than 12 years and never passes on the chance to hit the ski slopes with her kids.
“I’m not superstitious, but I am a little stitious.” —Michael Scott
Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.
Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.
Create the “big idea” that will drive your brand’s engagement and bring it to life.
Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.
Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.
Design program metrics to measure and report results of each brand engagement.
Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.
Source, price, and produce branded items for promotional use including apparel and other consumer goods.
|391 Totten Pond Rd|
Waltham, MA 02451