Concert goers at select shows located at the House of Blues in Boston, MA.
Raise awareness and generate email address leads.
As part of this initiative, OTA:
- Staffed 7 concerts and trained more than 20 brand ambassadors over three months.
- Created new event marketing materials for onsite activations.
- Submitted results, photos, and feedback reports from each concert.
- Generated more than 1,400 email addresses