Macy's Bar III

Experiential Pop-Up Shop Tour

Target

Fashionable millennial Women 18-49 who are budget conscious.

Mission

Raise awareness and create “buzz” about Macy’s new Spring 2012 private label brand, Bar III, and drive onsite merchandise sales.

Work Scope

  • Researched pop-up location options, negotiated fees, and handled bookings
  • Established and managed the operational budget for each location
  • Managed all logistics for each 20 x 20 pop-up shop execution---shipping, handling, installation, tear down, technology needs, and merchandise inventory and restocking
  • Hired and trained local sales representatives and brand ambassadors in each city
  • Input sales via iPads and reconciled against Macy’s internal reports

Results

Sold more than $8,000 worth of merchandise, distributed over 1,000 bounce back coupons, and raised brand awareness via ongoing blogging and exposure through various venues.