Educated, English-speaking digitally savvy news enthusiasts; international travelers.
In 2013, The New York Times Company rebranded it's international daily newspaper from The International Herald Tribune to the International New York Times. OTA was hired to create an event subscription sales program across Europe, Australia, and Canada to build brand awareness, educate readers on the newspaper's features and benefits, and drive subscription sales.
As part of this initiative, OTA:
Attended 750+ events between 2013-2016
Sold 15,000+ prepaid subscriptions