Experiential Marketing

5 Event Categories for Experiential Marketing

Posted by: Alycia Rovner on July 28, 2016
The first, and often most important, step in devising an experiential marketing plan is deciding where to find your target audience. You've spent time and money gathering meaningful customer data such as age, gender, income level, and occupation. You know exactly who your potential customers are, but where do you go to find them?

What Pokemon GO Means for Experiential Marketing

Posted by: Alycia Rovner on July 14, 2016
Unless you've been unplugged or stuck on Mars this past week, chances are you've heard of the new Pokemon GO app. Gamers -- and regular people -- are absolutely crazed over this new, groundbreaking digital trend.

Targeting Millennials Through Experiential Marketing

Posted by: Alycia Rovner on July 8, 2016
Millennials are defined as young adults who were born between 1980 and 2000. They're the largest, most diverse generation in the U.S. population, and have massive spending power. Targeting Millennials through experiential marketing makes perfect sense -- they're loyal to brands, digitally savvy, and are avid event-goers.

Benefits of Outsourcing to an Experiential Marketing Agency

Posted by: Alycia Rovner on June 7, 2016
Planning a successful event activation is not an easy task. From selecting the appropriate event, to securing the right staff, to creating an eye-catching booth design, to identifying promotional tactics; it's a LOT of work! 

Sweepstakes Alert!

Posted by: Alycia Rovner on May 23, 2016
We're showing some love to our followers! Head over to our Facebook page to find our Summer Swag Giveaway post. Tage your favroite beach buddy for the chance to win 2 Tommy Bahama beach chairs - just in time for summer!

A Note From Patty's Messy Desk - Youth in Philanthropy

Posted by: Patty Sins on May 23, 2016
On April 28th my 15-year-old daughter, Whitney, and I had the unique opportunity to host the 4th Annual Foundation for MetroWest Spring Inspiration Breakfast. The Foundation, located in Natick, MA, connects philanthropic opportunity with demonstrated need in the MetroWest area of Boston. Its philosophy is simple:  "You can make a world of difference in your own backyard".

It's All About Engagement

Posted by: Patty Sins on April 19, 2016
Event marketers know all too well that the “devil is in the details” when they execute programs on behalf of their clients. The right event. The right creative. The right brand ambassadors. The list goes on and on.  It’s just the nature of the beast. And yet, in our opinion, there is one component that stands out as the most important: Engagement.
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