Paying Brand Ambassadors an hourly rate to deliver event activation results simply doesn't work! Brands that embark upon event marketing strategies set high expectations and it's important to motivate event staff to meet these goals.
Performance-based event marketing is a unique model that drives results. Its concept is simple: Incentivize Brand Ambassadors with the opportunity to earn commissions by delivering quantified results. Metrics can come in the form of social uploads, samples, leads, and sales too.