Event Marketing

Benefits of a Performance-Based Event Marketing Model

Posted by: Alycia Rovner on September 28, 2016
Paying Brand Ambassadors an hourly rate to deliver event activation results simply doesn't work! Brands that embark upon event marketing strategies set high expectations and it's important to motivate event staff to meet these goals.
Performance-based event marketing is a unique model that drives results. Its concept is simple: Incentivize Brand Ambassadors with the opportunity to earn commissions by delivering quantified results. Metrics can come in the form of social uploads, samples, leads, and sales too.

7 Tips to Drive Sales through Events

Posted by: Alycia Rovner on August 9, 2016
The ultimate goal of an event marketing campaign is to generate revenue. Brands utilize strategic event promotions to eventually increase their bottom lines. But did you know you can actually SELL your products or services at events? Many are intimidated at the thought of trying to make sales onsite and focus on generating leads instead.

5 Event Categories for Experiential Marketing

Posted by: Alycia Rovner on July 28, 2016
The first, and often most important, step in devising an experiential marketing plan is deciding where to find your target audience. You've spent time and money gathering meaningful customer data such as age, gender, income level, and occupation. You know exactly who your potential customers are, but where do you go to find them?

Why Companies Invest in Event Marketing

Posted by: on April 2, 2015

In today’s world, all marketing could happen without face-to-face engagement. The digital age has simplified the process of brands connecting with customers, yet companies are still relying on sponsorship and event marketing. Why? Here are a few reasons.


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