February 2018

5 Reasons Why Newspapers Should Use Event Marketing

Posted by: Patty Sins on February 13, 2018
It is obvious that newspapers need to implement a digital strategy to stay in the game, but they should not do so at the expense of considering another important and effective channel:  Events. Although a drawback of event marketing is that it typically costs more money than digital, the upside is that it delivers in areas that digital cannot. Read on to learn the 5 benefits of event marketing that make it a strategy that should be seriously considered by every newspaper that is looking to grow its customer base.