January 2018

Using Experiential Marketing to Acquire New Loyalty Program Members

Posted by: Patty Sins on January 26, 2018
The traditional tactics to driving new loyalty program members include direct mail, email blasts, SEM, and sometimes good old-fashioned telemarketing. But there is another way to acquire new loyalty program members that may be overlooked for a variety of reasons. It’s called Experiential Marketing: The activity of designing or developing a themed activity, display, or exhibit at a live event to promote a product or service.