August 2017

Using Events to Increase Subscription Sales

Posted by: Alycia Rovner on August 23, 2017
Subscription-based products have been all the rage for the last five years. Brands love the model because it generates recurring revenue, while consumers like it because it creates easy access to preferred services and products.
And whether it's a streaming service, monthly box provider, or newspaper, subscription-based companies are now turning to events to increase sales. In a world with so many cluttered marketing channels, it makes sense that companies want to jump outside of a computer screen and meet their customers.