July 2017

Event Activations Provide the Ideal Platform For Customer Acquisition

Posted by: Alycia Rovner on July 25, 2017
As a growing agency, part of our job is to don our business development hat and educate brands on the many ways that effective event marketing can positively impact their bottom line.
 
More often than not, we stumble upon companies that utilize events for branding, but for not much more. So you may ask, what exactly are these brands leaving on the table? Perhaps the most important marketing goal of all -- customer acquisition.