July 2016

5 Event Categories for Experiential Marketing

Posted by: Alycia Rovner on July 28, 2016
The first, and often most important, step in devising an experiential marketing plan is deciding where to find your target audience. You've spent time and money gathering meaningful customer data such as age, gender, income level, and occupation. You know exactly who your potential customers are, but where do you go to find them?

What Pokemon GO Means for Experiential Marketing

Posted by: Alycia Rovner on July 14, 2016
Unless you've been unplugged or stuck on Mars this past week, chances are you've heard of the new Pokemon GO app. Gamers -- and regular people -- are absolutely crazed over this new, groundbreaking digital trend.
 

Targeting Millennials Through Experiential Marketing

Posted by: Alycia Rovner on July 8, 2016
Millennials are defined as young adults who were born between 1980 and 2000. They're the largest, most diverse generation in the U.S. population, and have massive spending power. Targeting Millennials through experiential marketing makes perfect sense -- they're loyal to brands, digitally savvy, and are avid event-goers.